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Expert's Opinion

Why Personalisation is a ‘Need to Have’ for Consumers

McKinsey reports that 71% of consumers require companies to deliver personalized interactions.

By: Erwin Busselot

Director Business Innovation & Solutions, Ricoh

Source: Ricoh

The ability to deliver a personalized experience is a crucial differentiator for today’s consumer-oriented companies, the McKinsey Quarterly recently stated. McKinsey also reported 71% of consumers require companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen. With the rise of digital-first experiences and the success of industry leaders like Amazon, Netflix, and Spotify, customers no longer just hope for personalized experiences – th...

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